Candice Pool Neistat has designed award winning jewelry for over a decade.

18k gold covered in diamonds, rare ruby engagement rings worth as much as a Tesla. You wouldn't know it by looking at her.

She is usually late to work, carrying an almond latte from Starbucks, wearing her husband's ratty old sweater, jeans, and a pair of high-tops.

Not exactly the image of perfection that one would expect. It's that tomboy, effortless style - so essential to Candice - that needed an outlet.

Billy! is that outlet.

"it's a brand built on the idea that there is no right way to do something.

sort of. i mean, i wanted to make these necklaces forever. but felt like i couldn't because they didn't fit the delicate, feminine brand i had built over the last 12 years. but i really, really liked this necklace. the right thing to do would be to focus on the company i had already invested a third of my life into. but that's not my right way.

i started a whole new brand. fuck it."